Collection: Simply Beans

Joe found his inspiration in coffee from PNG, India and Indonesia. Not only did these coffees form the foundations of Simply Beans famous blends, these coffees have a great source of stability and therefore ensure we create consistent flavour profiles.

We showcase coffees from the best growing regions around the world through our blends and extensive range of single origins. At Simply beans we have a coffee for every type of coffee drinker!

We roast all of our coffee fresh, we do not stockpile coffee as we believe fresh is the best! Our coffee roasting processes are regulated to ensure optimum profiles for each coffee. The roast profiles are made up of the following variables - Aroma, Time, Temperature, Airflow, Sound and Colour. The roasting team maintain quality by recording and monitoring data that is collected during every batch of coffee roasted as well by testing and maintaining cupping specifications.

Once the coffee is roasted it is packed and batch numbers are recorded. All our coffee bags have one way valves to ensure a stable release of the CO2 gasses whilst maintaining freshness.

Samples from each coffee roasted daily are put aside for tasting evaluation on roast quality, ageing parameters and packaging analysis. We manage the extraction against strict parameters to create the ideal extraction, remembering that taste is king! Each blend is sampled and cupped daily/weekly, this enables us to make changes to recipes if one component of the blend is not performing within parameters. Along with taste, colour analysis of the whole and ground bean plays an important role is maintaining a consistent component. We record all extraction notes in our extraction log which is completed three times a day on all our coffee pumping.

We manage the coffee quality and consistency through batch testing and customer feedback. Despite roasting fresh, once the coffee is roasted it is important to "rest" or "age" your beans so that coffee flavour compounds can be properly extracted (for a minimum of 42 hours). Generally the *ideal time to enjoy your brew is anywhere from 4-10 days. We offer coffee making workshops and are always available to help you get the best brew from your beans!

So! All that is left to do is... Enjoy!